Public Relations Research: An International Perspective

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Danny Moss, Toby MacManus, Dejan Verčič
International Thomson Business Press, 1997 - Business & Economics - 315 pages
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The book contains comparative studies of public relations practice in different countries and explores issues such as the relationship between PR and journalism, the history of PR and the moral role of the public relations practitioner.
Public relations research: an international perspective provides a fascinating insight into the state of public relations and will be of great interest to both academics and advanced students of public relations, communication science, marketing and management science.

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Contents

Requisite variety in public relations research
49
Figures
57
Tables
65
Copyright

12 other sections not shown

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