Public Relations Research: An International Perspective
Danny Moss, Toby MacManus, Dejan Verčič
International Thomson Business Press, 1997 - Business & Economics - 315 pages
The book contains comparative studies of public relations practice in different countries and explores issues such as the relationship between PR and journalism, the history of PR and the moral role of the public relations practitioner.
Public relations research: an international perspective provides a fascinating insight into the state of public relations and will be of great interest to both academics and advanced students of public relations, communication science, marketing and management science.
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Requisite variety in public relations research
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activities analysis approach argued attitudes Austrian Bantz cent chapter citizens cognitive concept constraint recognition context contribution corporate culture Danny Moss departments dimensions discussion empirical employees environment environmental ethical excellence external goals groups Grunig and Hunt Harrods IABC identified identity imago important individual interest interviews involvement issues legitimacy marketing and public Marks & Spencer Marks and Spencer media events media reality ment models of public nication norms objectives organization's organizational perception personality perspective power distance press office problem recognition professional public relations function public relations practice public relations practitioners public relations programme public relations research public relations theory qualitative research questions rela response situational theory Slovenia social society Sostanj specific strategic strategic management suggested survey theoretical tion UK respondents UK retail sector uncertainty avoidance United Kingdom University of Maryland West Germany