Public Relations Research: An International PerspectiveThis volume presents a global view of the current themes in public relations research. It contains comparative studies of public relations practice in different countries and explores issues such as the relationship between PR and journalism, and the history of PR and journalism. |
Contents
Requisite variety in public relations research | 49 |
GermanAustrian perspectives of public relations | 87 |
Community public relations in Germany East and West | 110 |
Copyright | |
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Common terms and phrases
active publics analysis approach argued attitudes Austrian canonical correlation cent chapter cognitions communication behaviour communication management constraint recognition context contribution corporate culture Danny Moss dimensions discussion effects employees environment environmental excellence external Grunig and Hunt Harrods health insurance hot-issue public IABC identified identity imago important individual information seeking interest interviews issues legitimacy level of involvement Manchester Metropolitan University Marks & Spencer Marks and Spencer media events ment nication norms objectives organization organization's organizational perception personality perspective power distance press office problem recognition professional public opinion public relations function public relations practice public relations practitioners public relations programme public relations research public relations theory qualitative research questions rela relationship research team responses situational theory Slovenia social society specific strategic management suggested survey theoretical tion UK respondents uncertainty avoidance understanding United Kingdom University of Maryland variables