Reputational Risk: A Question of Trust

Front Cover
Global Professional Publishi, 2006 - Business & Economics - 146 pages
* Published in association with the Risk Management Association of the USA (RMA), the Association of Insurance and Risk Managers (AIRMIC), and the Institute of Risk Management (IRM),
* Will stimulate the thinking of executives and leave them wanting to do something about it (and give them the means to start)
* A topical, and increasingly important, issue reflected in recent scandals (Enron, Marconi), government responses (e.g. the Combined Code in the UK), and the continuing growth in consumerism

An organization's own reputation is a valuable asset that is often insufficiently managed, if it is managed at all. This book not only outlines its importance, but it presents a new and insightful definition of the risk and proposes an approach for managing it properly. For the first time, a whole range of current issues (scandals and frauds, government legislation on risk management and reporting, the growth of consumerism, etc.) is targeted in a single logical argument on how to deal with it.

Aimed at directors and senior executives, professional risk managers, consultants and professional risk advisers, and students in advanced courses.

What people are saying - Write a review

We haven't found any reviews in the usual places.


Executive Summary
The importance of corporate reputation
Stakeholder expectations
Managing corporate performance and behaviour
Risk management
A next step A new reputational risk management process
Lessons from real life
Developing a code of ethicsethical best practice
Making it happen Practical considerations in implementing the reputational risk management process
Example of an active risk management approach from reputational risk consultants Brotzen Mayne
Example of a reputational risk management process FTSE 100 company
Managing reputation in a crisis
Bibliography and useful websites

Extract from A Code of Ethics on International Business for Christians Muslims and Jews

Common terms and phrases

About the author (2006)

Derek Atkins , BSc, PhD, MIM, CEng, FCII, FCMI, Chartered Insurer, has over thirty years' experience of working for a large U.K. composite insurer, most recently as Director of Corporate Strategy and Planning. He currently runs own consultancy specializing in strategic management and insurance education

Lynn Drennan , BA, PhD, FCII, FIRM, ILTM, Head, Division of Risk, Caledonian Business School, Glasgow Caledonian University, is an internationally recognized academic, consultant, and conference speaker.

Ian Bates , BSC, FCA, has over 25 years' experience in P+C insurance, most recently as major change program director and then strategy director.

Bibliographic information