Start With Why: How Great Leaders Inspire Everyone To Take Action

Front Cover
Penguin Books Limited, Oct 6, 2011 - Business & Economics - 256 pages

Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it.

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.

This book is for anyone who wants to inspire others, or to be inspired.

Based on the most-watched TED Talk of all time.

'One of the most useful and powerful books I have read in years' William Ury, coauthor of Getting to Yes

'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within

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LibraryThing Review

User Review  - Haidji - LibraryThing

Inspirational book This book gives a very good explanation of what makes a leader and what you need to become one. It is one of the best books on the subject of understanding why you do what you do to ... Read full review

LibraryThing Review

User Review  - KyleLanser - LibraryThing

Great book, covers one topic and covers it well. 1. Start with Why, this is the filter through which all of your decisions will be made. 2. Now, the What, the what is a demonstration of the Why. 3. Finally the How, this is the nitty gritty details of getting the 'What' done. Read full review

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About the author (2011)

Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last and Together is Better which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small startups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED Talk based on Start with Why is the third most popular video of all time on, with more than 33 million views.