Start With Why: How Great Leaders Inspire Everyone To Take Action

Front Cover
Penguin Books Limited, Oct 6, 2011 - Business & Economics - 256 pages

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views.

Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn't matter what you do, it matters WHY you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

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LibraryThing Review

User Review  - Haidji - LibraryThing

Inspirational book This book gives a very good explanation of what makes a leader and what you need to become one. It is one of the best books on the subject of understanding why you do what you do to ... Read full review

LibraryThing Review

User Review  - KyleLanser - LibraryThing

Great book, covers one topic and covers it well. 1. Start with Why, this is the filter through which all of your decisions will be made. 2. Now, the What, the what is a demonstration of the Why. 3. Finally the How, this is the nitty gritty details of getting the 'What' done. Read full review

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About the author (2011)

Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last and Together is Better which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small start-ups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED talk based on Start with Why is the third most popular video of all time on, with more than 35 million views.