Stop Stealing Sheep & Find Out how Type Works

Front Cover
Pearson Education, 2014 - Computers - 213 pages

After two decades as one of the world's best-selling books on designing with type -- including editions in Korean, German, Russian, Portuguese, and Polish -- Stop Stealing Sheep & find out how type works continues to educate, entertain, and enlighten design students and type lovers around the globe.

In this third edition, acclaimed type designer Erik Spiekermann brings his type classic fully up to date on mobile and web typography. He also includes scores of new visual examples on how to effectively communicate with type and a full selection of new typefaces that are used and referenced throughout the book.

If you use type -- and these days, almost everyone does -- Spiekermann's engaging, common-sense style will help you understand how to look at type, work with type, choose the best typeface for your message, and express yourself more effectively through design. Compact, yet rich with anecdotes and visual examples, the handbook's multilayered design not only makes for a fun, fast read; it also invites exploration, ensuring you learn something new each and every time you open it up.

 

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Contents

Chapter 2 What is type?
27
Chapter 3 Looking at type
39
Chapter 4 Type with a purpose
61
Chapter 5 Type builds character
79
Chapter 6 Types of type
103
Chapter 7 How it works
135
Chapter 8 Putting it to work
155
Chapter 9 Type on screen
173
Chapter 10 There is no bad type
181
Chapter 11 Final form
197
Bibliography
200
Index
203
Typeface index
206
Credits
209
Copyright

Common terms and phrases

About the author (2014)

Erik Spiekermann is an information architect, type designer (ff Meta, itc Officina, ff Info, ff Unit, LoType, Berliner Grotesk, and many corporate typefaces), and author of numerous books and articles on type and typography.



He was founder of MetaDesign, Germany's largest design firm, as well as FontShop, a company for the production and distribution of electronic fonts. He is a board member of the German Design Council and past president of the International Society of Typographic Designers (istd), as well as the International Institute for Information Design (iiid).


In 2001, Spiekermann left MetaDesign and now runs Edenspiekermann with offices in Berlin, Amsterdam, London, and San Francisco.


In 2011, the German Design Council gave Spiekermann its highest award for Lifetime Achievement. That year, he also received the tdc Medal and the SoTA award. In 2012, the German Art Directors Club gave him its Lifetime Achievement Award.


Bibliographic information