Strategic Management in Tourism

Contributors Preface Part One: The Tourism Environment 1. Trends in Tourism, L. Moutinho 2. The Marketing Environment for Travel and Tourism, K. Peattie and L. Moutinho Part Two: Tourism Marketing Management 3. Consumer Behaviour, L. Moutinho 4. Tourism Marketing Research, L. Moutinho 5. Segmentation, Targeting, Positioning and Strategic Marketing, L. Moutinho Part Three: Functional Management in Tourism 6. Human Resource Issues in Travel and Tourism, D. Nickson 7. Financial Management in Tourism, J. Bridge and L. Moutinho 8. Operations Management, G. Southern 9. Strategic Quality Management, H. Maylor Part Four: Strategic Planning in Tourism 10. Strategic Planning, L. Moutinho 11. The Marketing Planning Index: A Tool for Measuring Strategoc Marketing Effectiveness in the Hospitality Sector, P.A. Philips and L. Moutinho 12. Demand Modelling and Forecasting, S.F. Witt and L. Moutinho 13. International Tourism Management, F. Go and L. Moutinho Index.