Strategic Marketing for Nonprofit Organizations

Front Cover
Prentice Hall, 1991 - Business & Economics - 644 pages
Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.

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Contents

STRATEGIC PLANNING AND ORGANIZATION
68
7
210
Acquiring and Using Marketing
220
Copyright

22 other sections not shown

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