Strategic Marketing for Nonprofit Organizations
Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.
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Developing a Marketing Mindset
STRATEGIC PLANNING AND ORGANIZATION
18 other sections not shown
achieve action activities advertising agencies alternative approach arts asked attendance attitudes attract audience behavior benefits better budget called campaign carry competition competitors consider consumers cost decide decisions demand designed develop direct effective evaluation example exchange expected feel Figure function give given goals hospital ideas important increase individual influence interest involve less major marketing means measure meet needs nonprofit organizations objectives offer organization's particular patients percent performance planning position possible potential present problem promotion questions relations representatives require response sector segments selling shows social social marketing sources specific staff stage steps strategy success tion United volunteers