Strategy for a Networked World

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Imperial College Press, 2016 - Industrial management - 290 pages
During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems. Their 'Value Creating Systems' approach was a strong contrast to the idea of 'competitive advantage' that defined strategy at the time. The approach focuses on the design of the 'offerings' that define relationships among co-producers, and which connect actors in fields which transcend traditional industry borders. In the contemporary networked world, where consumers become co-producers, the ideas Normann and his colleagues developed towards strategy are uniquely effective in explaining and guiding practice.Strategy for a Networked World revisits and further develops these ideas. It is co-authored by two long-standing colleagues of Normann, Rafael Ramírez and Ulf Mannervik, who have successfully applied these ideas to their own consultancy practice. This book provides the theoretical basis for strategies of value co-creation, an accessible methodology and practical guidance, case studies of Facebook and the World Economic Forum, and examples of successful collaborations with organisations such as EDF, Scania, Essity and Shell.Designed to advise strategists and business developers working in uncertain, complex and turbulent contexts, it is suitable both for practitioners and for academics, combining theory and the means to turn it into practice. It will also serve as a valuable contribution to MBA classes and towards the development of more effective business strategies.

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About the author (2016)

El P. Rafael M. Ramirez es originario de Arandas, Jalisco, Mexico. Fue ordenado el 25 de Noviembre de 1994 en la ciudad de Mexico. Recibio su formacion en Mexico, Espana e Italia. Estudio filosofia en la Pontificia Universidad Gregoriana, teologia en el Pontificio Ateneo Regina Apostolorum y Sagradas Escrituras en el Pontificio Instituto Biblico, donde obtuvo su doctorado en 2008. Realizo tambien estudios de especializacion en la Universidad Hebrea de Jerusalen. Ha ensenado y ejercido su ministerio sacerdotal en Mexico, Espana, Italia, Suiza y Estados Unidos. Father Rafael M. Ramirez was born in Arandas, Jalisco, Mexico. He was ordained to the priesthood on November 25, 1994 in Mexico City. Fr. Ramirez received his training in Mexico, Spain and Italy. He studied Philosophy at the Pontifical Gregorian University, Theology at the Pontifical Athenaeum Regina Apostolorum and Holy Scripture at the Pontifical Biblical Institute, where he earned his doctorate in 2008. He also conducted specialized studies at the Hebrew University of Jerusalem. He has taught and served as a priest in Mexico, Spain, Italy, Switzerland and USA.

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