Summary: The Soul of the New Consumer: Review and Analysis of Windham and Orton's Book
The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers".
This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: “What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?". In their book, the authors reveal the results of their analysis into internet usage, showing just how empowered consumers have become in the new economy and how much they enjoy the balance of power being in their favour. This summary will teach you about the changes experienced in business and what this means for the future of your company.
Added-value of this summary:
• Save time
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• Expand your knowledge
To learn more, read "The Soul of the New Consumer" and discover how you can deal with online selling and gain success in the new economy.
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act locally adventuresome banner ads Brand Loyal Shoppers catalogs COMING WAVE companies company’s Comparison Shoppers CONSUMER LAURIE WINDHAM CONSUMER PREFERENCES consumer’s Convenience Shoppers creating customer experience customer loyalty CUSTOMER PRIVACY customer relationships customer retention customer service decision cycle deliver DEVELOPING AN EBUSINESS doesn’t dotcom ebusiness development ebusiness strategy econsumers ECUSTOMER MARKET SEGMENTS email EMERGING ECUSTOMER MARKET Focused shoppers Functional future Idea New consumers IMPROVING THE ECUSTOMER’S Internet users INTERNET’S IMPACT KEN ORTON BOOK Key areas Key Thoughts late majority loyalty is effectively Main Idea marketplace offers ongoing online business online experience online market online world ORTON BOOK ABSTRACT PriceSensitive Shoppers products and services Prototyping Provide purchase quickly relevant retail savvy SIX EMERGING ECUSTOMER specific StorefrontAverse Shoppers summary Supporting Ideas target think globally transaction value proposition vendors view the Internet WAVE OF EBUSINESS Web site experience what’s available whichever Web sites Windham and Ken