Summary: The Soul of the New Consumer: Review and Analysis of Windham and Orton's Book

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Primento, Sep 29, 2014 - Business & Economics - 15 pages
The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers".

This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: “What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?". In their book, the authors reveal the results of their analysis into internet usage, showing just how empowered consumers have become in the new economy and how much they enjoy the balance of power being in their favour. This summary will teach you about the changes experienced in business and what this means for the future of your company.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The Soul of the New Consumer" and discover how you can deal with online selling and gain success in the new economy.

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