Systeme de la Mode
University of California Press, Jul 25, 1990 - Language Arts & Disciplines - 303 pages
In his consideration of the language of the fashion magazine—the structural analysis of descriptions of women's clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."
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THE FASHION SYSTEMUser Review - Kirkus
In Mythologies, Barthes hinted that fashion magazines might provide a ready field for semiological analysis. In The Fashion System (published in France in 1967), he appears at his semantical worst ... Read full review