TV Dot com: The Future of Interactive Television
In the Coming Years, Television Viewers will be able to scratch every itch, answer every question, and satisfy every desire via an array of new video and Internet-based options for their TV. Cable, satellite, and telephone companies are spending billions of dollars to bring these new features to the market and, in the wake of the historic Time Warner-AOL merger, the future of Interactive TV -- or ITV -- is on an even faster track. In tv.dot.com, Phillip Swann guides us through myriad developments in ITV -- some already in stores, some to come in a few years -- and illustrates how television will continue to shape the way we live, the way we work, and the way we shop.Based on interviews with top executives of the nation's media companies -- from the Wall Street Journal and CNN to Lycos and Motorola -- tv.dot.com provides insights into this technological revolution and its larger social implications. Published simultaneously as a hardcover and as an e-book, tv.dot.com is itself a trendsetter.
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LibraryThing ReviewUser Review - h3athrow - LibraryThing
Written for the layman, and a not very bright one at that, this mass market book was written by someone who has a heck of a lot of experience in the industry. Phillip Swann walks through the ... Read full review
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