The Art of SEO: Mastering Search Engine Optimization
"O'Reilly Media, Inc.", Oct 21, 2009 - Computers - 608 pages
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.
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What people are saying - Write a review
It had some really good points but overall I was a little disapointed.
The major problem is the book takes so long to write and publish that much of the content is out of date.Useful though as a reference and for the SEO DIYer.
very very nice important topic in this book i am so carefully read this book, i like thanks
Reflecting Consciousness and Connecting Commerce
Chapter 2 Search Engine Basics
Chapter 3 Determining Your SEO Objectives and Defining Your Sites Audience
Chapter 4 First Stages of SEO
Chapter 5 Keyword Research
Chapter 6 Developing an SEOFriendly Website
Chapter 7 Creating LinkWorthy Content and Link Marketing
Chapter 8 Optimizing for Vertical Search