The B Corp Handbook, Second Edition: How You Can Use Business as a Force for GoodB Corps are a global movement of more than 2,700 companies in 60 countries—like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher—that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation—it must be a core value for any company that aspires to make money and make a difference. While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand. |
Contents
Introduction | 1 |
1 Overview | 21 |
2 Benefits of Becoming a B Corp | 37 |
3 The B Impact Assessment | 61 |
4 The Quick Start Guide | 161 |
Conclusion | 177 |
Certified B Corporations and Benefit Corporations | 189 |
Sample Diversity Equity and Inclusion Surveys | 195 |
Notes | 199 |
Other editions - View all
The B Corp Handbook, Second Edition: How You Can Use Business As a Force for ... Ryan Honeyman Jana,Tiffany No preview available - 2019 |
The B Corp Handbook, Second Edition: How You Can Use Business as a Force for ... Ryan Honeyman,Tiffany Jana No preview available - 2019 |
Common terms and phrases
and/or Bancolombia becoming a Certified Ben & Jerry’s benefit corporation legislation bias build carbon offset Certified B Corporation challenges cisgender Coen Gilbert color company’s company’s social consider Corp certification Corp community Corp Handbook Corp movement create culture customers Danone decide to become Eileen Fisher employees engagement ensure entrepreneurs environment environmental performance equity example feedback gender global goals Goldman Sachs governance groups Impact Assessment Implement improve inclusive economy increase investment investors JANA’S TIPS Jerry’s King Arthur Flour Lab’s leaders leadership living wage measure mission Net Promoter Score nonprofit opportunities organization partners Patagonia percent Photograph courtesy Practice Rewarded product or service Ryan score share social and environmental stakeholders suppliers supply chain Tiffany Jana transparency underrepresented values volunteer white supremacy Whole Foods Market women workers workplace Yvon Chouinard