The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product that Defined AmericaThe invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness.And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation.But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide. |
Contents
The Camel Man and Me 1 | 1 |
I Culture | 17 |
1 Pro Bono Publico 19 | 19 |
2 Tobacco as Much as Bullets 45 | 45 |
3 Engineering Consent 69 | 69 |
II Science | 103 |
4 More Doctors Smoke Camels 105 | 105 |
5 The Causal Conundrum 131 | 131 |
9 Your Cigarette Is Killing Me 279 | 279 |
IV Law | 317 |
10 Nicotine Is the Product 319 | 319 |
11 Mr Butts Goes to Washington 357 | 357 |
0465070480insert2 | 392 |
0465070480text | 393 |
12 The Trials of Big Tobacco 401 | 401 |
V Globalization | 447 |
6 Constructing Controversy 159 | 159 |
0465070480insert1 | 192 |
0465070480text | 193 |
III Politics | 209 |
7 The Surgeon General Has Determined 211 | 211 |
The Best Filter Yet 241 | 241 |
13 Exporting an Epidemic 449 | 449 |
The Crime of the Century 493 | 493 |
References 507 | 507 |
Note on Sources 579 | 579 |
Acknowledgments 583 | 583 |
585 | |
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The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product ... Allan M. Brandt No preview available - 2009 |
Common terms and phrases
addictive advertising aggressive Alton Ochsner American Tobacco antitobacco arette associated attorneys bacco Bates became behavior Bernays Big Tobacco brands Brown & Williamson C. C. Little campaign causal century ciga cigarette smoking Cipollone claims clinical Committee Congress consumer consumption Court critical culture decades developed disease documents Duke dustry Edell effects epidemiological Evarts explained federal filter Global Graham harms of smoking Hill & Knowlton Ibid impact individual industry’s Joe Camel Journal Kessler lawyers legislation Liggett litigation Little Lucky Strike lung cancer Marlboro Medicine million moral National nicotine nonsmokers offered percent Philip Morris physicians Policy political promotion public health public relations question R.J. Reynolds regulation regulatory Richard risks scientific scientists skepticism smok Smoking and Health social statistical strategy studies surgeon general’s tion TIRC tobacco companies Tobacco Control tobacco industry Tobacco Institute tobacco smoke trade trial University Press Washington women Wynder York