The Experience Economy: Work is Theatre & Every Business a Stage
Harvard Business Press, 1999 - Business & Economics - 254 pages
You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission.
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LibraryThing ReviewUser Review - ninaksimon - LibraryThing
I expected more from this book given the hype. It's a bit redundant. But I did love the discussion of spontaneous rewards and the progression of pleasure that comes from experiences. Read full review
The content might as well be describing the Amusement Park Industry where the experience is what the Guest pays for and those who master the content management reap the rewards of customer satisfaction.
Read also Mansse Bhandari's Theme Park Human Relations Engineering.
Dr Uday Dokras