The Financial Times Guide to Business Start Up 2013: The most comprehensive annually updated guide for entrepreneursThis annually updated and bestselling small business guide covers everything you need to know to succeed as an entrepreneur, from finance, tax and the law, to marketing, sales, pricing and budgeting.
This new edition reflects all the latest changes that the small business market is currently going through, including changes in employment law and tax and all the latest budget changes. |
Contents
You and your ideas | |
Who will buy? | |
A spot of coaching | |
Your business identity | |
Are you sure? | |
The business plan | |
Choosing your workplace | |
Information technology and other equipment | |
Professional backup | |
Getting the right staff | |
Your rights and duties as an employer | |
Your business and the environment | |
Insurance | |
Forecasting | |
Timing the jump | |
Less than 100 per cent | |
Off the | |
Franchises | |
Beating the pirates | |
The right name | |
Getting the message across | |
Getting new customers | |
Building customer relationships | |
How to set a price | |
Raising the money | |
Staying afloat | |
Moving ahead 28 Not waving but drowning | |
Keeping the record straight | |
30 | |
31 | |
Pensions and retirement | |
References | |
Common terms and phrases
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