The Innovator's Solution: Creating and Sustaining Successful GrowthAn innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. A seminal work on disruption—for everyone confronting the growth paradox. For readers of the bestselling The Innovator’s Dilemma—and beyond—this definitive work will help anyone trying to transform their business right now. In The Innovator’s Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today’s hyper-accelerated business environment. Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as members of their teams. Based on in-depth research and theories tested in hundreds of companies across many industries, The Innovator’s Solution is a necessary addition to any innovation library—and an essential read for entrepreneurs and business builders worldwide. |
Contents
The Growth Imperative | 1 |
How Can We Beat Our Most Powerful Competitors? | 31 |
What Products Will Customers Want to Buy? | 73 |
Who Are the Best Customers for Our Products? | 101 |
Getting the Scope of the Business Right | 125 |
How to Avoid Commiditization | 149 |
Is Your Organization Capable of Disruptive Growth? | 177 |
Other editions - View all
The Innovator's Solution: Creating and Sustaining Successful Growth Clayton,Michael Limited preview - 2013 |
The Innovator's Solution: Creating and Sustaining Successful Growth Clayton M. Christensen,Michael E. Raynor No preview available - 2013 |
Common terms and phrases
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