The Innovator's Solution: Creating and Sustaining Successful Growth

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Harvard Business Review Press, Nov 19, 2013 - Business & Economics - 320 pages
An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.

A seminal work on disruption—for everyone confronting the growth paradox.

For readers of the bestselling The Innovator’s Dilemma—and beyond—this definitive work will help anyone trying to transform their business right now.

In The Innovator’s Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today’s hyper-accelerated business environment.

Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as members of their teams.

Based on in-depth research and theories tested in hundreds of companies across many industries, The Innovator’s Solution is a necessary addition to any innovation library—and an essential read for entrepreneurs and business builders worldwide.
 

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Contents

The Growth Imperative
1
How Can We Beat Our Most Powerful Competitors?
31
What Products Will Customers Want to Buy?
73
Who Are the Best Customers for Our Products?
101
Getting the Scope of the Business Right
125
How to Avoid Commiditization
149
Is Your Organization Capable of Disruptive Growth?
177
Managing the Strategy Development Process
213
There Is Good Money and There Is Bad Money
235
The Role of Senior Executives in Leading New Growth
267
Passing the Baton
285
Index
293
About the Authors
303
Copyright

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About the author (2013)

Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School. He is the author of eight critically acclaimed books, including the bestsellers How Will You Measure Your Life?, The Innovator’s Dilemma, and Disrupting Class. Christensen is the cofounder of Innosight, a management consultancy; Rose Park Advisors, an investment firm; and the Innosight Institute, a nonprofit think tank.

Michael E. Raynor is a director with Deloitte Services LP. He works with senior executives in the world’s leading corporations across a wide range of industries. He is the author of three critically acclaimed books: The Innovator’s Solution, coauthored with Clayton M. Christensen, The Strategy Paradox, and The Innovator’s Manifesto. Raynor publishes regularly in leading magazines and scholarly journals.

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