The MoveOn Effect: The Unexpected Transformation of American Political AdvocacyThe Internet is facilitating a generational transition among American political advocacy organizations. This book provides a detailed exploration of how "netroots" advocacy groups - MoveOn.org, DailyKos.com, DemocracyforAmerica.com, and the Progressive Change Campaign Committee - differ from "legacy" peer organizations. It also explains the partisan character of these technological innovations. |
Contents
1 The New Generation of Political Advocacy Groups | 3 |
Disruptive Innovation in the Interest Group Ecology of American Politics | 22 |
3 Political Blogs as Political Associations | 52 |
4 Online Tools for Offline Action NeoFederated Political Associations | 77 |
5 Netroots as NetworksBuilding Progressive Infrastructure | 101 |
6 Dont Think of an Online Elephant | 125 |
7 Innovation Edges Advocacy Inflation and Sedimentary Organizations | 156 |
Research AppendixMethod Notes for Studying InternetMediated Organizations | 173 |
Notes | 193 |
| 211 | |
| 227 | |
Other editions - View all
Common terms and phrases
ActBlue action activity advocacy groups American politics Barack Obama benefits blog posts bloggers blogosphere blogroll Blue State Digital candidate Chapter citizens community blogs conservative blogs costs DailyKos dataset defined Democracy for America Democratic developed diflferent direct-mail discussion donations donors Drudge Report e-mail e-petitions eflforts election electoral elite engagement Facebook field find first funding Google Howard Dean ideological influence infrastructure institutions interest group Internet Internet-mediated issue generalists Internet-mediated organizations legacy organizations membership and fundraising merry pranksters messages mobilization Moulitsas MoveOn MoveOn.org neo-federated netroots nonprofit Obama ofAmerican oflfers oflfice ofpolitical ofthe ofthese ofthis orga organization’s organizational layer outparty innovation participation partisan Party network PCCC Philly for Change political associations political blogs presidential progressive readers Republican Retrieved role Senate Sierra Club social movement specific staff tactics Tea Party tion traditional traflfic volunteer vote Wonkette YouTube