The MoveOn Effect: The Unexpected Transformation of American Political Advocacy

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Oxford University Press, May 30, 2012 - Political Science - 256 pages
The Internet is facilitating a generational transition among American political advocacy organizations. This book provides a detailed exploration of how ?netroots? advocacy groups - MoveOn.org, DailyKos.com, DemocracyforAmerica.com, and the Progressive Change Campaign Committee - differ from ?legacy? peer organizations. It also explains the partisan character of these technological innovations.

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Contents

1 The New Generation of Political Advocacy Groups
3
Disruptive Innovation in the Interest Group Ecology of American Politics
22
3 Political Blogs as Political Associations
52
4 Online Tools for Offline Action NeoFederated Political Associations
77
5 Netroots as NetworksBuilding Progressive Infrastructure
101
6 Dont Think of an Online Elephant
125
7 Innovation Edges Advocacy Inflation and Sedimentary Organizations
156
Research AppendixMethod Notes for Studying InternetMediated Organizations
173
Notes
193
Bibliography
211
Index
227
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About the author (2012)

David Karpf is Assistant Professor in the Rutgers University School of Communication and Information, as well as a Faculty Associate at the Eagleton Institute of Politics and a Visiting Fellow with the Yale Information Society Project

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