The Packaging Development Process: A Guide for Engineers and Project Managers

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CRC Press, Dec 1, 1999 - Technology & Engineering - 101 pages
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The Packaging Development Process: A Guide for Engineers and Project Managers presents the techniques necessary for creating, testing, and launching packaging, in one convenient reference book. It does so by explaining each step of how a packaging project evolves from the business plan to product launch, with an emphasis on the financial and human resources necessary to move the project forward.

Included are extended case studies and detailed flow charts. The case studies create an interesting, informative and understandable read, while the flow charts explain concepts.

The text is intended to give package engineers and managers the tools they need to realize new package ideas and to revamp existing packaging in the framework of business teams.
 

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Contents

Project Initiation
1
Chapter Summary
7
Packaging Project Examples
8
Identify Package Concepts
15
Where Ideas Come From
16
Chapter Summary
24
Packaging Project Examples
25
Feasibility Assessment
29
Chapter Summary
50
Packaging Project Examples
51
Final Concept Evaluation
55
Go or Stop Decision
57
Proving Functionality
63
Final Approval
71
Chapter Summary
72
Package Launch
91

Chapter Summary
32
Packaging Project Examples
33
Consumer Testing for Packaging
45
Develop Package Prototypes
46
Consumer Usage Testing
47
Consumer Packaging Test Methods
48
Monitoring Performance
92
Chapter Summary
93
Packaging Project Examples
94
Bibliography
97
Index
99
Copyright

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