The Psychology of Food Choice

Front Cover
Richard Shepherd, Monique Raats
CABI, 2006 - Psychology - 399 pages
One of the central problems in nutrition is the difficulty of getting people to change their dietary behaviours so as to bring about an improvement in health. What is required is a clearer understanding of the motivations of consumers, barriers to changing diets and how we might have an impact upon dietary behaviour. This book brings together theory, research and applications from psychology and behavioural sciences applied to dietary behaviour. The authors are all international leaders in their respective fields and together give an overview of the current understanding of consumer food choice.

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Contents

Models of Food Choice
1
Biological and Learning Influences on Food Choice
59
Societal Influences on Food Choice
161
Food Choices Across the Lifespan
247
Changing Dietary Behaviour
311
Index
389
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