The Psychology of Survey Response
Cambridge University Press, Mar 13, 2000 - Language Arts & Disciplines - 401 pages
This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
abortion accessibility accuracy answers asked respondents attitude questions autobiographical memory availability heuristic behavior bias Blair Bradburn CASM Chapter cognitive interviews cognitive models cognitive psychology colleagues components computer-assisted considerations consistent context effects contrast effects correlation cues data collection dents duration episodes episodic memory estimates evaluation example experiments Fazio Figure forgetting curves frequency questions impact inferences interval involves issue Jabine Jobe judgment Krosnick Lessler Loftus Marijuana meaning methods of data misreporting months occurred overall possible Presser problems Psychology ques questionnaire Rasinski recall recall-and-count reference period relevant representativeness heuristic respondent's response categories response options response process retrieval round values sample satisficing Schuman Schwarz self-administered semantic memory sentence similar Smith Social Social Psychology specific Strack studies Sudman survey questions survey researchers survey response Table target question telephone telescoping temporal theory tion Tourangeau Tversky types typically variables visits