The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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Nicholas Brealey, 2006 - Electronic books - 327 pages
The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who cofounded Wired and founded The Industry Standard.....The Search is a fascinating story of the original and rapid rise of Google and the industry it leads. At once exhilarating and frightening. Sir Arthur C. Clarke, THES ....A highly readable account of Google's astonishing rise The Economist....A compelling glimpse of the search industry's early years. Full of colour from first-hand interviews, it helps answer the basic question: How did Google jump so far ahead in this seemingly obvious bonanza of a market? Business Week....A brilliant business book. All searchers should read it. Walter Isaacson, CEO of the Aspen Institute; former editor of Time.

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The Search : The Inside Story of How Google and Its Rivals Changed Everything

User Review  - Not Available - Book Verdict

Wired cofounder and Industry Standard founder Battelle has written a history of the search engine giant Google that attempts to place the phenomenon of Internet searching within the broader context of ... Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

User Review  - Kimberly - Goodreads

Pretty technical at times but a truly fascinating story not only about how google was born but how search engines have changed our lives and our anthropological makeup. Kind of want to go work for google now. Read full review

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About the author (2006)

John Battelle is a cofounder of Wired and the founder of The Industry Standard as well as He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder and chairman of Federated Media Publishing Inc. He lives in Kentfield, California, where he's a visiting professor at the University of California - Berkeley Graduate School of Journalism.

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