The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

Front Cover
McGraw Hill Professional, Oct 5, 2006 - Business & Economics - 208 pages

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

  • Reach out to entire communities
  • Listen to individual workers and consumers
  • Seize growth opportunities in every market
  • Custom-design a truly satisfying experience that benefits everyone
  • involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

 

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LibraryThing Review

User Review  - themythbookshelf - LibraryThing

Strip this book of its eye-catching, texturized(!) cover and its subject of Starbucks, and you get a lukewarm read (get it?) It's really a shame, because a book about as big of a success story as ... Read full review

LibraryThing Review

User Review  - jpporter - LibraryThing

There is no doubting the success of Starbucks, and Joseph Michelli sets out to identify the principles behind that success in Leading the Starbucks Way. Ultimately, he identifies five driving ... Read full review

Contents

Foreword
Acknowledgments
Introduction
Make It Your Own
Everything Matters
Surprise and Delight
Embrace Resistance
Leave Your Mark
A Final Word
Bibliography
Readers Guide
Index
About the Author
Copyright

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About the author (2006)

Joseph A. Michelli, Ph.D., is the founder of Lessons for Success, a training, consulting, and keynote presentation company. He also hosts an award-winning daily radio show on KVOR-AM in Colorado and speaks to various organizations throughout the world. Visit josephmichelli.com

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