The Wheel of Marketing: An Analysis and Interpretation of what Generally Happens to Consumer Sales of Branded Food Products, Household Needs, Toiletries, Proprietary Drug Products, when a Series of Marketing Actions Takes Place : Based on Nielsen Retail Index Data

Nielsen Marketing Research, 1975 - Advertising - 82 pages

Title	The Wheel of Marketing: An Analysis and Interpretation of what Generally Happens to Consumer Sales of Branded Food Products, Household Needs, Toiletries, Proprietary Drug Products, when a Series of Marketing Actions Takes Place : Based on Nielsen Retail Index Data
Author	James O. Peckham
Contributor	Nielsen Marketing Research (Firm)
Publisher	Nielsen Marketing Research, 1975
Length	82 pages

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