The World We Made: Alex McKay's Story from 2050

Front Cover
Phaidon Press, Oct 8, 2013 - Political Science - 320 pages
Our planet's future is too often described in terms of doom and despair. However, there is another perspective that is not only positive, but credible, too.

The World We Made describes a planet that is green, fair, connected, and collaborative. Based on extensive research, leading environmentalist Jonathon Porritt reveals how we can achieve a genuinely sustainable world by 2050 if we act immediately. Part history, part narrative, The World We Made describes the key events, technological breakthroughs, and lifestyle revolutions that could transform our planet, covering topics as wide-ranging as 3D printing, personal genomics, urban agriculture, and the digital landscape. The book's innovative ideas are brought to life with futuristic photographs, infographics, and hand-drawn sketches, while an extensive index provides the tools and tips needed to prepare for what's ahead.

The World We Made is essential reading for anyone interested in preserving our planet. All royalties will support the work of Forum for the Future, one of the world's leading sustainable development non-profits.

About the author (2013)

Jonathon Porritt has been a renowned figure in the world of sustainable development for the last 40 years. A former Director of Friends of the Earth, he is the founding director of Forum for the Future, and an eminent commentator, author, and broadcaster. He has been closely involved in developing the sustainability strategies for companies like Unilever, Nike, Pepsi, M&S, Telefonica, and Carillion, and is an advisor to the Prince of Wales and many other leaders in the field.

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