The Experience Economy: Work is Theatre & Every Business a Stage

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Harvard Business Press, 1999 - Business & Economics - 254 pages
6 Reviews
You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission.
 

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User Review  - ninaksimon - LibraryThing

I expected more from this book given the hype. It's a bit redundant. But I did love the discussion of spontaneous rewards and the progression of pleasure that comes from experiences. Read full review

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A classic - with much more milage left to unravel as their insights become of increasing importance in the business world. The theory of Experience Economy is set to be built upon by many more authors to come.

Contents

I
1
II
27
III
45
IV
69
V
81
VI
95
VII
101
VIII
119
X
163
XI
185
XII
205
XIII
207
XIV
231
XV
249
XVI
253
Copyright

IX
139

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About the author (1999)

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Aurora, Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of The Experience Economy and Authenticity.

Pine, who also wrote Mass Customization, is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he cofounded.

Gilmore is also a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

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