The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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Nicholas Brealey, 2006 - Electronic books - 327 pages
This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded Wired and founded The Industry Standard. Much more than just a business book, this explains how the search industry is changing the way we live in profound and unpredictable ways.

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User Review  - henrikll -

The latter part is better the things on what the future in search can bring etc, but if you have followed much of the stuff aroung google SEO and search in generel there isn't much new. Read full review

LibraryThing Review

User Review  - Katya0133 -

Not technical enough for hardcore programmers and probably not as business-oriented as some would like, either, but if you want a book with a bit of both, it's perfect. Read full review

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About the author (2006)

John Battelle is an entrepreneur, journalist, professor, and author. Currently founder and chairman of Federated Media Publishing, he is also a founder and executive producer of conferences in the media, technology, communications, and entertainment industries and "band manager" with Previously, Battelle was founder, chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and Prior to founding The Standard, Battelle was a co-founding editor of "Wired" magazine and Wired Ventures. He is the author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture" (Portfolio, 2005).

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