Watching Dallas: Soap Opera and the Melodramatic Imagination

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Methuen, Jan 1, 1985 - Performing Arts - 148 pages
Dallas, one of the great internationally-screened soap operas, offers us first and foremost entertainment. But what is it about Dallas that makes that entertainment so successful, and how exactly is its entertainment constructed?

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I read the previous comment that Watching Dallas is "an international survey". What a reading! I don't know where that commentator got that idea from?!
"Watching Dallas" is one of the most
classical and important books of cultural studies, not only because of its content on melodramatic television, but because of its methodological approach. It has nothing to do with international survey or that kind of sociological approach.
Ien Ang did one of the most unconventional ways of audience research: she posted an advertisement on a popular magazine to ask readers why they love Dallas. She got around forty something letters back. She wrote the book out of her interpretation of such letters, rather than giving a list of survey findings.
Watching Dallas is one of the most well-written books and fun to read in the field of cultural studies.

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