White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Grahic, Web & Multimedia Design
Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre-design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School--all the basics in one chapter
* Outputting your work
* Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book!
* "Try This" sections in each chapter include fun, hands-on activities to develop skills.
* The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links.
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2010 Elsevier Inc advertising animation audience audio background body copy boss or client brochure browser bulleted list camera chapter choose clips CMYK color wheel columns contrast create creative cutline decorative fonts document dolore elements example film focal point glyphs graphic design grid headline illustrations inches indent infographics letterforms light live area logo look margins match multimedia navigation negative space old style fonts OpenType options palette paper photographs Prime marks printer pull quotes quam readability readers refers Reproduced by permission requires rule of thirds screen Search engine optimization server shape shot sidebars slab serif spot color Stearns County story storyboard strokes swatch book things thumbnail sketches typesetting viewers visual communication visual hierarchy volor volupta white space width works-every-time layout you’re