Words That Work: It's Not What You Say, It's What People Hear
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
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LibraryThing ReviewUser Review - TobinElliott - LibraryThing
While much of this book (not unsurprisingly) focused on political language, there was a solid chunk devoted to business language and general effective writing. And, regardless of what you think of Luntz as a guy, this is an amazing book when it comes to effective communication. Read full review
LibraryThing ReviewUser Review - theokester - LibraryThing
Decades ago I was sitting in my Sophomore High School English class and we had an unexpected visitor. A previous "English Sterling Scholar" for the school stopped by to visit with our teacher and he ... Read full review
The Ten Rules of Effective Language
Preventing Message Mistakes
Old Words New Meaning
13 other sections not shown
Other editions - View all
Words That Work, Revised, Updated Edition: It's Not What You Say, It's What ...
Frank I. Luntz
No preview available - 2008