Working for McDonald's in Europe: The Unequal Struggle

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Psychology Press, 2000 - Business & Economics - 248 pages
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The McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognized as the most famous brand in the world. By providing a detailed analysis of the extent to which the McDonald's Corporation adapts or imposes its labour relations policies in Europe, this volume represents a real life case study revealing the interaction between a global multi-national enterprise and the regulatory systems of a number of different European countries. Key features include:

* an overview of the McDonald's Corporation's development and structure
* an analysis of its corporate culture and the issues of franchising
* an examination of key union strategies, including systems of co-determination, consultation and collective-bargaining
* a chapter dealing specifically with European legislation, in particular the McDonald's European Works Council

The author systematically analyzes the conflict between the McDonald's Corporation and the industrial relations systems of the European countries within which it operates, and exposes this conflict as an 'unequal struggle' between economic liberalism and collectivism.

 

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Contents

Liberalism collectivism and the multinational corporation
1
Welcome to Big Mac
16
The corporate paradox McDonalds and its franchise system
35
McDonalds at work
56
Theres no place like home the impact of trade unions and collective hargaining frameworks
85
Codetermination? What the hell is that?
119
For a few dollars more comparing pay and conditions
150
Wheres the beef? The European Works Council
177
Conclusion
196
doing the research
215
Notes
223
References
226
Index
241
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