You've Got to be Kidding: How BAT Promotes Its Brands to Young People Around the World

Front Cover
ASH Action on Smoking and Health, 2007 - 28 pages
This report by ASH (Action on Smoking and Health) sets out how BAT (British American Tobacco Company), the world's second largest multinational cigarette company, which claims it acts responsibly and wants to "help ensure that only informed adults smoke", still manages to market its products to youth.

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