Multilingual Digital Marketing: Effective Techniques for Reaching Diverse Language Markets

Front Cover
Maria Johnsen - Business & Economics - 221 pages

The past few years have seen a monumental shift in the way businesses operate. The COVID-19 pandemic brought unprecedented challenges, forcing organizations to reevaluate their strategies and adapt to a digital-first world. As the dust begins to settle, a new wave of opportunities emerges, and the importance of multilingual digital marketing strategies becomes more apparent than ever before.

My passion for this field and my unwavering belief in the power of effective communication inspired me to write this book. Having witnessed firsthand the struggles and triumphs of businesses operating in diverse markets, I felt compelled to share the knowledge and insights I have gained over the years. With each turn of the page, I aim to equip you with the tools and strategies necessary to navigate the intricate landscape of multilingual digital marketing.

This book is not a mere collection of theoretical concepts; it is a culmination of practical wisdom distilled from countless hours of research, experimentation, and collaboration with industry experts. Through in-depth case studies and blueprints from various industries around the world, I present real-world examples that illustrate the challenges faced by businesses operating in multilingual environments. More importantly, I provide you with proven tactics and actionable strategies to overcome these hurdles and establish yourself as a market leader.

Whether you are a seasoned digital marketer looking to expand your reach or an entrepreneur seeking to conquer new markets, this book is your guide to unlocking the immense potential of multilingual digital marketing. Together, we will explore the intricacies of localization, delve into the art of crafting culturally sensitive campaigns, and uncover innovative techniques to connect with diverse audiences.

But this book is not just about strategies and tactics. It is about embracing the ever-changing landscape of digital marketing, staying ahead of the curve, and seizing the opportunities presented by a post-COVID world. It is about understanding the nuances of different cultures, the significance of language, and the power of storytelling. It is about bridging gaps, fostering connections, and building trust in an increasingly interconnected global marketplace.

I invite you to embark on this transformative journey with me. Let us explore the challenges, celebrate the success stories, and equip ourselves with the knowledge and skills to become trailblazers in multilingual digital marketing. Together, we can unlock the doors to global success and establish ourselves as market leaders in an ever-evolving digital landscape.

May this book serve as your trusted companion, guiding you through the intricacies of multilingual digital marketing and propelling you towards unprecedented success in the post-COVID era.

 

 

Selected pages

Contents

Preface
15
Building a Multilingual Digital Marketing Strategy 22 26 26 27
22
International Keyword Research
30
PayPerClick Advertising in Multilingual Campaigns
37
Social Media Marketing for Multilingual Audiences
43
Email Marketing in Multiple Languages
49
Content Marketing for a Global Audience
56
Influencer Marketing in Multilingual Campaigns
66
Expanding International Ecommerce
99
Legal and Ethical Considerations in Multilingual
109
Crisis Management
114
Building Partnerships with Language Service Providers
131
Marketing
133
Ethical AI and Bias in Multilingual Marketing
146
Gamification and Localization
162
Social Listening and Sentiment Analysis in Multiple
168

Mobile Marketing in Multilingual Contexts
76
Strategies
82
Localization Testing and Quality Assurance
91
Multilingual Chatbots and AIpowered Customer
175
Copyright

Other editions - View all

Common terms and phrases

About the author

Maria Johnsen is a highly accomplished individual with expertise in various fields. She is a multilingual digital marketing expert, as well as a talented film and television writer, director, and producer. Maria has an impressive collection of 43 published fiction and nonfiction books, available for purchase both in bookstores and online. Among her works, she has authored academic and educational materials on a postgraduate level, which are used in universities across North America and Europe. Some notable titles include "The Business of Filmmaking: Building a Business and Networking Strategies in the Movie Industry," "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break," "Blockchain in Digital Marketing: A New Paradigm of Trust," "Multilingual Digital Marketing: Managing for Excellence in Online Marketing," and "Sales in The Age Of Intelligent Web." Additionally, Maria has written books in German, French, and Dutch languages.

Maria is the founder and director of Golden Way Media Films, a production and development company located in London, UK. Furthermore, she holds the position of director and founder at Golden Way Media, an award-winning multilingual digital marketing company based in Norway. In 2016, Maria was recognized as the 6th most influential digital marketing influencer worldwide by Onalytica Company, renowned for its Influencer Relationship Management (IRM) solutions in the UK and USA. She also secured a spot among the top 100 global artificial intelligence (A.I.) and fintech influencers, according to the same company.

Maria Johnsen's educational background includes a degree in political economy and Beauty Arts from Sorbonne University in Paris, as well as Bachelor's degrees in Information Technology and Informatics. She also holds a Master of Science degree in Computer Engineering from the Norwegian University of Science and Technology. Additionally, Maria graduated from Royal Holloway University of London, where she earned an M.A. in Film Production, specializing in Writing, Directing, and Producing Film and TV.

Maria's influence in the digital marketing industry is undeniable. In 2016, she ranked 6th among the world's top digital marketing influencers by Onalytica. She also secured the first position among the Top 100 SEO Influencers in 2017, as recognized by Kcore. Moreover, she was ranked 2nd among the world's top 100 digital marketing influencers in 2017 by NodeXL. Her expertise in deep learning earned her the 2nd spot among deep learning influencers in 2017, according to Betweenness Centrality (also known as NodeXL). Maria's achievements further include ranking 12th among the top 50 agency strategy influencers in 2017 and 9th among the top 50 lead generation influencers in the same year, both by Onalytica. In 2017, Onalytica also recognized her as one of the Top 200 Global Influencers in Content Marketing.

In 2019, Maria received The International Star Award for her exceptional leadership, innovation, and excellence. The prestigious convention took place in Geneva, Switzerland. Maria's talents extend to the world of filmmaking, where she has written, directed, and produced successful films. These films are currently available for streaming on Amazon Prime in North America, UK, Germany, and Japan. Additionally, Maria's short films can be streamed on various platforms in Australia, Canada, Mexico, New Zealand, United States, Costa Rica, Ecuador, El Salvador, Guatemala, and Panama via Tubi. The availability of her work extends nationwide in Brazil.

Overall, Maria Johnsen's remarkable achievements and contributions across digital marketing, film, and literature make her a highly respected and influential figure in her fields of expertise.

Bibliographic information