The Art of Investing in Film: Strategies for Success

Front Cover
Maria Johnsen, Apr 26, 2023 - Business & Economics - 278 pages

In this book, I provided a comprehensive guide to film investment, including the history of film investment in Europe and North America, the structure of the film industry, current trends, and the art of investing in film. I covered the various types of investments, such as equity investments, debt investments, gap financing, and tax incentives, and explained the risks and rewards of film investing along with case studies. I have also discussed building a film investment portfolio, due diligence, working with producers, agents, managers and talents, evaluating film projects, negotiating deals, legal considerations, distribution and marketing, and the international market. Additionally, I included case studies of successful and failed investments, as well as real estate and crowdfunding options for film investment. Finally, I concluded with a discussion of the future of the film industry and the role of investors in shaping up the movie industry. I wrote this book out of my deep passion for the film industry and a desire to share my knowledge and experience as a film investor and filmmaker with aspiring investors in this field. My ultimate goal is to inspire and motivate readers to pursue their passion and make a positive impact in the film industry. In addition, I aim to challenge prevalent myths and misconceptions that surround film investment and encourage critical thinking among my audience and readers. I also wrote this book with investors, filmmakers, and academics in mind, as there is currently a lack of practical literature on film investment for higher education. The existing books on the market are outdated and do not provide relevant information for today's industry.

 

 

Contents

Introduction
1
The Film Industry
9
5
36
Film Financing Options
47
9
78
Negotiating Deals
87
11
90
The Role of Talent
93
The Role of Agents and Managers
172
Investing in Film Education
181
Investing in Film Festivals
190
36
196
Film Investing and Corporate Social Responsibility
207
38
211
The Role of Film Critics
215
Film Investing and Mental Health
222

13
97
14
112
The Art of Investing
121
Failed Investments
127
23
144
Investing in Film Funds
158
Investing in Film Technology
165
42
224
Film Investing and Artificial Intelligence
229
My Final Thoughts
238
BIBLIOGRAPHY
244
47
246
Copyright

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About the author (2023)


Maria Johnsen is a Norwegian film and television investor, writer, director and producer. She is also a digital marketing expert. Maria Johnsen is a highly respected figure in the world of digital marketing, and her expertise and insights have helped many businesses and individuals to achieve success in the online arena.

Maria grew up in Trondheim, Norway, in a multilingual household with an English/Russian mother and a German/Norwegian father. She became fluent in Norwegian, Russian, and English as a child and learned French while attending a boarding school in Paris. Later, she pursued beauty art studies at Sorbonne University and studied political economy in Ukraine before moving to China, where she quickly picked up Korean and Chinese languages, becoming fluent in Chinese after only three months.

After returning to Norway, Maria continued her studies in computer engineering and artificial intelligence while also teaching Russian. She went on to found Golden Way Media in Trondheim, a company that promotes businesses not only in Norway but also across Europe, the USA, Canada, India, and China. Maria is also an accomplished film and television investor, writer, director, producer, and digital marketing expert. She has published 43 fiction and nonfiction books in English, German, French and Dutch languages  including educational materials on post-graduate level at universities in North America and Europe.

 

Maria runs Golden Way Media Films, a production and development company in London, UK, and Golden Way Media, an award-winning multilingual digital marketing company in Norway. In 2016, Onalytica Company ranked her as the #6 digital marketing influencer in the world and she was also ranked among the top 100 global artificial intelligence (A.I.) and Fintech influencers by the same company. She holds several degrees, including BA in Information Technology, BA in informatics, BA in Beauty Arts from Sorbonne in Paris, a Master of Science degree in Computer Engineering from the Norwegian University of Science and Technology and an M.A. in Film Production from Royal Holloway University of London.

Maria has received numerous awards for her work, including The International Star Award for quality leadership, innovation, and excellence in 2019. Her successful films are streaming on Amazon Prime in North America, the UK, Germany and Japan, and her short films are streaming on various platforms in several countries. Maria's films are available on various platforms, including Roku, Fire TV, Android, iOS, Comcast, Samsung, Vizio, Web, Android TV, PS4, PS5, Xbox One, Apple TV, Cox, Tivo, Telstra, Hisense, Rogers, Echoshow, and Enseo, and are streaming in 175 countries. She has also written 11 commercially viable screenplays.