The Surprising Truth About sales: A Holistic Approach to Closing a Deal

Front Cover
Maria Johnsen, Mar 25, 2015 - Business & Economics - 213 pages

Sales is a critical aspect of any business, whether you're selling products or services. It's the lifeblood of a company, generating revenue and driving growth. Many businesses invest significant time and resources into sales training and strategy development, but the reality is that sales is often unpredictable and challenging.

The Surprising Truth About Sales is that many of the traditional approaches to selling are no longer effective in today's marketplace. Buyers are more informed and empowered than ever before, and they expect a personalized, authentic experience when engaging with salespeople.

In this context, it's crucial for sales professionals to adapt and evolve their approach to meet the needs of modern buyers. This may involve embracing new technologies, developing stronger relationships with prospects, and providing greater value throughout the sales process.

By exploring the surprising truths about sales, we can gain a deeper understanding of what it takes to succeed in this dynamic and ever-changing field. Whether you're a seasoned sales professional or just starting, there's always something new to learn and discover about the world of sales.

 

 

Contents

Introduction
8
The Holistic Approach to Closing a Deal
9
Understanding the Sales Process
13
The Importance of Building Rapport
18
Finding the Right Prospects
22
How to Conduct Effective Sales Meetings
25
The Power of Active Listening
29
Asking the Right Questions
33
Understanding Your Product or Service
48
Creating Value Propositions
54
Presenting Solutions That Meet the Prospects Needs
57
Hiring the Right Salespeople
76
Creating Effective Sales Strategies
99
The Importance of Sales Forecasting
105
Building Strong Relationships with Customers
124
Customers
151

Handling Objections
37
Building Trust with Prospects
39
Identifying the Prospects Pain Points
44
B2B Services
187
Copyright

Other editions - View all

Common terms and phrases

About the author (2015)


Maria Johnsen is a film and television writer, director and producer. She has published 43 fiction and nonfiction books, which are on sale in bookstores and online. Some of her non-fiction books are academic and educational materials on post graduate level at universities in North America and Europe such as: “The Business of Filmmaking: Building a Business and Networking Strategies in the Movie Industry”, “The Future of Artificial Intelligence in Digital Marketing: The next big technological break”, “Blockchain in Digital Marketing: A New Paradigm of Trust”, “Multilingual Digital Marketing: Managing for Excellence in Online Marketing”,” Sales in The Age Of Intelligent Web”. Maria has also written books in German, French and Dutch Languages.

Maria runs Golden Way Media Films a production and development company in London, UK.

Maria Johnsen is also director and founder of Golden Way Media an award winning multilingual digital marketing company in Norway. In 2016, she was ranked #6 digital marketing influencer in the world by Onalytica Company who runs Influencer Relationship Management (IRM) solution in the UK and U.S.A. She was also ranked among top 100 global artificial intelligence A.I. and Fintech influencer by the same company.

Maria Johnsen holds a degree in political economy, Beauty Arts from Sorbonne University in Paris, BA in Information technology, BA in informatics, Master of Science degree in Computer Engineering from the Norwegian University of Science and Technology.

Johnsen graduated from Royal Holloway University of London, where she received an M.A., in Film Production, with an emphasis in Writing, Directing and Producing Film and TV.

In 2019 Maria received The International Star Award for quality leadership, innovation and excellence. The convention was held in Geneva, Switzerland.

Maria wrote, directed and produced successful films which are streaming on Amazon Prime in North America, UK and Japan. Maria ‘s short films are streaming on the following platforms in Australia, Canada, Mexico ,New Zealand, United States, Costa Rica, Ecuador, El Salvador, Guatemala and Panama via Tubi , It is streaming in Brazil nationwide.

Platforms to watch this film are: Roku, Fire TV, Android, iOS, Comcast, Samsung, Vizio, Web, Android TV, PS4, PS5, Xbox One, Apple TV, Cox, Tivo, Telstra, Hisense, Rogers, Echoshow, Enseo.

Maria Johnsen’s films are streaming in 168 countries.

Maria has written 11 commercially viable screenplays in the following genres: Science Fiction, Drama, Horror, Crime, Fantasy, Action Thriller and Biopic which are in –pre-production.