Google AdWords Ultimate Guide 2024: PPC Search Ads

Front Cover
ClickDo, Aug 7, 2020 - Computers

About Google Ads,

Google is the most used search engine by users around the world. As of now, more than 92%of the online users are using Google to find information about the products, services and to learn more about the new things. Only the remaining 8% of the online usage is shared by the other search engines like Bing, Yahoo, Baidu, Yandex, and DuckDuckGo. From this insights, it is clear that if you would like to get more reach for your business online, then Google Search is one of the medium by using which you can get in touch with the right audience for your business.


By using the Google search, you can get in touch with the right audience for your business in two ways, one is via Organic SEO & the other one is Google PPC. Organic SEO is the way of optimizing the business website to rank for the potential search terms. When it comes to SEO, you need to invest a lot of time & effort to make the business website rank for potential search terms. The second one is the Google PPC, Google has its own advertising platform called Google AdWords (Ads)/ Google PPC (Pay Per Click), By using the Google Ads, you can make the target users land on your website from the Google search by making your business ads to rank above the organic search results. When it comes to Google Ads, you need to pay for Google when any of the users from the Google Search clicks on your ads and lands on your website.


Both SEO & Google PPC has its own pros and cons. The main advantage of the SEO is that you don’t need to pay for Google for the users landing on your website from the search. But you need to invest more on SEO to rank the website on top of the SERP’s (Search Engine Results Page) for the potential search terms. When it comes to Google PPC, you need to pay to Google for each and every click that you receive on your ads on Google Search from the normal users. Despite both the SEO & Google PPC, as a business people, you should be giving equal importance to both to stand ahead of your competitors.

 

Contents

Select Campaign Type
5
Targeting Audiences
10
Ad Delivery Method
12
Keywords 58
Ad Creation 71

Common terms and phrases

About the author (2020)

Dinesh Kumar VM born and raised in India is a highly experienced Blogger, Digital Marketing Consultant and SEO Expert who has been working in the SEO and Blogging niche since 2013 from his college days. With over a decade of experience in the industry, Dinesh has honed his skills in SEO, WordPress, and Web Hosting, helping countless businesses enhance their online presence.

Dinesh's journey in digital marketing began during his college days. Over the years, he has transformed his passion into a thriving career, becoming a key figure helping business owners in London.

Dinesh's expertise is not just limited to his consulting work. He is also a prolific blogger and author, having written three books that delve into the intricacies of SEO, WordPress, and Web Hosting. These books are a testament to his deep understanding of the digital landscape and his commitment to sharing knowledge with others.

Beyond his consulting and writing, Dinesh is a dedicated educator. Through his Udemy courses, he aims to empower individuals by providing them with the tools and strategies needed to succeed in the digital world. His courses draw from his extensive real-world experience, offering practical insights that can help anyone—from beginners to seasoned professionals—excel in digital marketing.

The entrepreneur Fernando, born and raised in Sri-Lanka and currently living in London, United Kingdom, is the CEO of ClickDo™ - an SEO and Online Marketing Services Agency, SeekaHost - a global web hosting company and ClickDo Solutions (PVT) Ltd. – a software development company based in Sri Lanka.


He shares his business expertise and knowledge in books he has authored such as “The Ultimate Sales Machine”, “Social Media Marketing and SEO Strategy For Hospitality Industry”, “How To Do SEO & Rank #1 on Google?: Learn The SEO Skills To Rank Higher On Google” and “How To Rank Higher on Google: 32 Steps to Rank Your Website Higher on Google”.


Fernando’s other passions are traveling, living the life of a digital nomad and supporting people to work remotely or build online businesses to live a flexible and enjoyable life.