IT in The Agricultural Value Chain: Model based analysis of IT support in the agricultural value chain

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Maria Johnsen, Nov 4, 2014 - Computers - 130 pages

Over the past decade, the adoption of fragmented IT systems to support agricultural purposes in Norway has significantly increased. However, a lack of comprehensive analytical and empirical research has hindered a thorough assessment of the current state of IT utilization in both animal and plant production. Therefore, the main objective of this research was to investigate the effectiveness and functionality of IT support in the agricultural value chain. To achieve this goal, a qualitative research study was conducted, involving in-depth interviews and questionnaires to examine the processes, tasks, and level of IT adoption among different actors. The integration of IT support in farm operations and specific companies within the value chain was illustrated using modeling languages.

The assessment results unveiled noticeable disparities in the use of IT tools between animal and plant production. Statistical data presentation played a vital role in understanding the correlations between various treatments. Nevertheless, no significant effects of one variable on another were found, except for one situation where farmers' level of experience in IT utilization appeared to enhance their chances of securing part-time or full-time employment, thereby adding more value to their income and benefiting the entire chain. Interestingly, senior farmers displayed higher levels of expertise and experience in IT utilization compared to their younger counterparts. Some farmers found certain systems overly complex, emphasizing the importance of efficient implementation and testing of IT support to increase the flow of information and knowledge among them.

The research proposed several new mechanisms for specific systems that farmers predominantly use, aimed at saving time, enhancing the value chain, and improving user satisfaction. Furthermore, a pilot project for process improvement was suggested. The implementation of a simplified and user-friendly IT system in the agricultural sector could significantly enhance usability and satisfaction for all users involved.



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About the author (2014)

Maria Johnsen is a film and television writer, director and producer. She has published 43 fiction and nonfiction books which are on sale in bookstores and online. Some of her non-fiction books are academic and educational materials on post graduate level at universities in North America and Europe such as: “The Business of Filmmaking: Building a Business and Networking Strategies in the Movie Industry”, “The Future of Artificial Intelligence in Digital Marketing: The next big technological break”, “Blockchain in Digital Marketing: A New Paradigm of Trust”, “Multilingual Digital Marketing: Managing for Excellence in Online Marketing”,” Sales in The Age Of Intelligent Web”. Maria has also written books in German, French and Dutch Languages.

Maria runs Golden Way Media Films a production and development company in London, UK.

Maria Johnsen is also director and founder of Golden Way Media an award winning multilingual digital marketing company in Norway. In 2016, she was ranked #6 digital marketing influencer in the world by Onalytica Company who runs Influencer Relationship Management (IRM) solution in the UK and U.S.A. She was also ranked among top 100 global artificial intelligence A.I. and Fintech influencer by the same company.

Maria Johnsen holds a degree in political economy, Beauty Arts from Sorbonne University in Paris, BA in Information technology, BA in informatics, Master of Science degree in Computer Engineering from the Norwegian University of Science and Technology.

Johnsen graduated from Royal Holloway University of London, where she received an M.A., in Film Production, with an emphasis in Writing, Directing and Producing Film and TV.

In 2019 Maria received The International Star Award for quality leadership, innovation and excellence. The convention was held in Geneva, Switzerland.

Maria wrote, directed and produced successful films which are streaming on Amazon Prime in North America, UK and Japan. Maria ‘s short films are streaming on the following platforms in Australia, Canada, Mexico ,New Zealand, United States, Costa Rica, Ecuador, El Salvador, Guatemala and Panama via Tubi , It is streaming in Brazil nationwide.

Platforms to watch this film are: Roku, Fire TV, Android, iOS, Comcast, Samsung, Vizio, Web, Android TV, PS4, PS5, Xbox One, Apple TV, Cox, Tivo, Telstra, Hisense, Rogers, Echoshow, Enseo.

Maria Johnsen’s films are streaming in 186 countries.

Maria has written 11 commercially viable screenplays in the following genres: Science Fiction, Drama, Horror, Crime, Fantasy, Action Thriller and Biopic which are in –pre-production.