Corporate Creativity

Front Cover
Tata McGraw-Hill Education, 2003 - Creative ability in business - 362 pages
The book draws on global research for insights on organizational creativity. The premise of the book is that in order to thrive tomorrow, we need to create visionaries today who can see and seize opportunities and not be daunted or be petrified by the adversities. We need to better understand the nature of creativity in the workplace and learn to harness it effectively in organizations.

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