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010 Publishers according to Michelin aesthetic aircraft Amstelveen Amsterdam City appliances architect architecture automatic callback Bauhaus beauty Beck's Bertin boords Civil Aviation Authority color combination control panel Delft University depicting design of visual design process devised diagram Diagrammatic map door Douwe Egberts Dutch Civil Aviation Edward Tufte elements entrance in Amsterdam Ernst Gombrich example Excerpt Fokker graphic designers graphical representations Graphical Variables Greenough Hague Herbert Bayer Heskett hierarchical variables illustrations important industrial design infographic layout lnstructions London Transport London Underground magazine Michelin Guide Rouge Mitchell Mochines Multatuli Nieuwe Notionol O-Ring operating instructions Oresme Otto Neurath passengers Paul Mijksenaar pictograms Playfair possible railway Rotterdam safety instructions Sandberg Schiphol Airport sequence signage Swatch watch symbols tion trend Trouw typeface University of Technology visual information visual language visual media Willem Sandberg William Playfair York York City Subway Zikkenheimer
Page 16 - ... first, by strict adaptation of forms to functions, second, by the gradual elimination of all that is irrelevant and impertinent. The old chairs were formidable by their weight, puzzled you by their carving, and often contained too much else to contain convenience and comfort. The most beautiful chairs invite you by a promise of ease, and they keep that promise; they bear neither flowers nor dragons, nor idle displays of the...
Page 13 - When the person next hangs up the phone, my phone will dial it again. Several automatic callbacks can be active at a time. Here's how it works. I place a phone call. There's no answer, so I activate the automatic callback feature. Several hours later my telephone rings. I pick it up and say "Hello," only to hear a ringing sound and then someone else saying "Hello." "Hello,
Page 22 - Airport in l967 - despite the fact that legibility research conducted in l960 had shown what every typographer had long known, that the recognizability of names, especially in the kind of search operations involved in reading signposts and forms, increases significantly when each name or sentence begins with a capital letter.
Page 13 - only to hear a ringing sound and then someone else saying "Hello. " "Hello," I answer, "who is this?" "Who is this?" I hear in reply, "you called me. " "No, " I say, "you called me, my phone just rang.
Page 13 - There are group organizers in all unions, and there are a great many more of them than there are shop stewards here.
Page 14 - Other versions include spoken directions. . -j *ię£ an attempt to determine just what constitutes design would seem to be a precarious and impractical undertaking, and likely to throw up more questions than answers.
Page 18 - The only conclusion possible is that design always involves three inextricably related elements, however much their relative proportions may differ from one application to the next, namely: durability, usefulness, and beauty. ln this respect, design is an activity that unites the elements of durability and usefulness and intensifies the perception of beauty.