Ethnographic Decision Tree Modeling
Why do people in a certain group behave the way they do? And, more importantly, what specific criteria was used by the group in question? Ethnographic Decision Tree Modeling presents a practical method for answering these questions. From starting research to testing and verifying results, this handy volume takes you step-by-step through this unique research process.
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breakfast at home breakfast contract decision build Burger King buy a breakfast buy a contract buy the breakfast Buy the contract buying fertilizer cash Chapter choice data cognitive composite model constraints credit club credit for fertilizer criterion cultural decide decision makers decision model decision process decision rules decision to go decision tree models early classes eating breakfast elicit decision criteria eliminate errors Ethnographic decision tree example farmers fast-food place fast-food restaurant Gladwin go to McDonald's Happy Meal hungry informant informant's International Potato Center job offer job shifts Kasungu Kentucky Fried Chicken late as possible Lilongwe logical lunch at McDonald's maize Malawi McDonald's for lunch model-building sample morning ordering aspect outcome path plant potatoes Puebla questions real-life decision refrigerator sample of decision script set of alternatives sleep as late Spradley stage step subroutines test the model want to sleep