Ethnographic Decision Tree Modeling, Volume 19Why do people in a certain group behave the way they do? And, more importantly, what specific criteria was used by the group in question? Ethnographic Decision Tree Modeling presents a practical method for answering these questions. From starting research to testing and verifying results, this handy volume takes you step-by-step through this unique research process. |
Contents
Editors Introduction | 11 |
How to Model Simple Do It Dont Do It Decisions | 21 |
Discovering Decision Criteria | 28 |
The Direct Method | 36 |
How to Test Decision Models | 45 |
Common Problems | 57 |
How to Build MultiStage Models | 70 |
Whats the Payoff? | 86 |
60 | 93 |
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Common terms and phrases
¹Are breakfast at home breakfast contract decision Burger King buy a breakfast buy a contract BUY FERTILIZER buy the breakfast Buy the contract Chapter choice data cognitive composite model constraints contract Buy credit club credit for fertilizer criterion cultural decision makers decision model decision process decision rules decision to go decision tree models early classes eating breakfast elicit decision criteria eliminate errors Ethnographic decision tree example farmers fast-food place fast-food restaurant Gladwin go to McDonald's Happy Meal Homework hungry informant informant's International Potato Center interview job offer job shifts Kasungu Kentucky Fried Chicken late as possible Lilongwe LIMIT SEARCH logical lunch at McDonald's maize Malawi McDonald's for lunch model-building sample morning ordering aspect outcome plant potatoes Puebla questions real-life decision sample of decision script set of alternatives sleep as late Spradley stage step test the model want to sleep waste of money yes Don't buy