Personalisation Through Participation: A New Script for Public ServicesPersonalisation can be likened to privatisation of state-owned utilities in the 1980s - a big idea with the potential to transform the public sector. The Prime Minister has promised personalised public services in a series of recent speeches. This pamphlet argues that offering personalised education and health services will increase people's expectations and create a demand-led pressure for reform. Charles Leadbeater believes that if government is serious about personalisation, public sector bodies should regard this promise as a big challenge to the way they currently operate. He explains how personalisation go beyond a simple consumer model to actually involving users in their design and delivery of the next generation of services. Charles Leadbeater is an author, consultant and government adviser. This report was produced as part of a Demos project on personalisation with the Innovation Unit of the Department for Education and Skills |
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Anne Rhodes APPLICABLE LAW approach bins bottom-up call centre capacity cent Charles Leadbeater citizenship collective solutions community safety Consumer choice Consumerism council Creating Public Value Creative Commons licence David Miliband decisions democratic Demos open access diabetes equity example exercise existing services giving users goals heart disease individual or entity involved knowledge Lawrence Lessig learner Licensor Liverpool Direct London SE1 millions mobile phones NHS Direct packages pamphlet Penny Post personalisation could mean Personalisation through participation Personalised learning personalised public services personalised services Privatisation producers promote Public policy Public service professionals public service reform publicly digitally perform publicly display publicly perform responsive rewriting role of professionals self-manage self-organising solutions Service innovation service script service they want service users smoking cessation society solutions assemblers staff standardised statins Strategy Unit Tom Bentley Traditional public sector voice
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