Consumer Behavior: Buying, Having and Being

Front Cover
Pearson Prentice Hall, 2001 - Consumer behavior - 621 pages

Bibliographic information

TitleConsumer Behavior: Buying, Having and Being
Prentice Hall series in marketing
AuthorMichael R. Solomon
Edition6
PublisherPearson Prentice Hall, 2001
ISBN027365182X, 9780273651826
Length621 pages
  
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