Customer Is King: How to Exceed Their Expectations

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Random House, Feb 29, 2012 - Business & Economics - 240 pages
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What happens to your customers when you do business with them? Customer is King helps you to approach the problem from the point of view of the clients and work towards the level of customer satisfaction that makes them come back to you again and again.
Practical and packed full of easy-to-understand advice, you'll find:
* checklists and worksheets
* case studies of real businesses
* frequently asked questions

 

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Contents

If Customer Experience is Everything Then
1
Working the Law of the Vital Few
75
infecting Your Customers to Help You
85
Presenting Your Product Presenting Your
99
Creating a Customer Culture a Thirteen
111
The SevenPoint Curromer is King Plan
121
Select Your Weapons
167
Crunch Questions on CustomerFocused
181
Delivering the Promise
191
The Frequently Asked Questions
197
Postscript
201
About the Author
215
Copyright

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About the author (2012)

Mentor and consultant Robert Craven has worked on the Marketing Council's Grow with Marketing' programme to develop materials for business advisers and their clients. His booki Kick-Start Your Business is aslo published by Virgin.

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