The Little Kingdom: The Private Story of Apple Computer

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W. Morrow, 1984 - Business & Economics - 336 pages
Portrays the growth of Apple Computer from a garage workshop run by its founders to a company of greater than $1 billion annual sales.

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Contents

Section 1
9
Section 2
21
Section 3
25
Copyright

15 other sections not shown

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About the author (1984)

Sir Michael Moritz was born in Cardiff, studied Modern History at Oxford and began his career as a journalist at Time magazine in the US in the late 1970s. It was during this period that he met the young Steve Jobs and began work on the first book about Apple, The Little Kingdom: the Private Story of Apple Computer, which was published in 1984 and has become an industry classic. Moritz co-wrote a second business book, Going for Broke: The Chrysler Story, before changing career in 1986 and joining Sequoia Capital, based in the heart of Silicon Valley, California. In 2009, almost thirty years after it was first published, Moritz revised and expanded his book on Apple in The Return to the Little Kingdom. In 2012 he became chairman of Sequoia Capital. In 2013 he was appointed KBE in the Queen¿s Birthday Honours list for his services to promoting British economy and his family¿s philanthropic work.

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