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advertising Altair announced Apple Computer Apple III Apple's Arthur Rock asked Atari Baum became Bill Fernandez blue box build Bushnell Byte California called Chris Espinosa color corporate couple Cupertino dealers decided developed disk drive electronics employees engineers Fernandez friends garage going guys Hertzfeld Hewlett-Packard high school hobbyists Holt Homebrew Club industry Intel Jef Raskin Jobs and Wozniak Jobs's Kamradt keyboard Kottke Lisa Lockheed looked machine magazines managers manufacturing marketing Markkula meetings memo memory chips ment microcomputer microprocessor million minicomputer months Murray pany Paul Jobs personal computer phone phreaks power supply printed circuit boards programs puter Regis McKenna Rosen San Francisco Scott screen sell semiconductor share sort spent started Steve Jobs Sunnyvale switches talk telephone television things thought tion took turned Visicalc wanted weeks Wigginton Xerox