Return to the Little Kingdom: Steve Jobs, the creation of Apple, and how it changed the world

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Gerald Duckworth & Co, Jan 22, 2010 - Biography & Autobiography - 352 pages
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Almost thirty years ago, Michael Moritz, then a young journalist at Time magazine, was allowed exclusive access to the inner workings of a cutting-edge technology company to tell the story of its first decade in business. The Little Kingdom: The Private Story of Apple Computer brought readers into the childhood homes of Steve Jobs and Steve Wozniak, showed how they dropped out of college and founded Apple in 1976, and charted the company's rise from basement brainstorming to colossal empire. Now, after spending almost twenty-five years at Sequoia Capital, the much admired private investment partnership, Moritz, who has since served as a board member of a remarkable list of important companies including Yahoo!, Google and PayPal, offers his contemporary perspective on the accomplishments of Steve Jobs and the extraordinary comeback of Apple in this revised edition of his now-classic work. Required reading for anyone who has ever listened to music on an iPod, downloaded an app onto an iPhone, browsed on a Mac, or is curious about the distinctive attributes of enduring companies, Return to the Little Kingdom is the only book that explains how Steve Jobs came to found the company that changed our world - twice.
 

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Contents

Acknowledgments
Boomtown by the
Carburetors and Microphones
The Cream Soda Computer
The Little Blue
Honey and Nuts
Buckets of Noise
Half Right
What a Motherboard
The Best Salesmen
The Bozo Explosion
The Platinum Credit Card
Welcome IBM Seriously
Epilogue
Index
Copyright

A Lot of Poop

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About the author (2010)

Sir Michael Moritz was born in Cardiff, studied Modern History at Oxford and began his career as a journalist at Time magazine in the US in the late 1970s. It was during this period that he met the young Steve Jobs and began work on the first book about Apple, The Little Kingdom: the Private Story of Apple Computer, which was published in 1984 and has become an industry classic. Moritz co-wrote a second business book, Going for Broke: The Chrysler Story, before changing career in 1986 and joining Sequoia Capital, based in the heart of Silicon Valley, California. In 2009, almost thirty years after it was first published, Moritz revised and expanded his book on Apple in The Return to the Little Kingdom. In 2012 he became chairman of Sequoia Capital. In 2013 he was appointed KBE in the Queen¿s Birthday Honours list for his services to promoting British economy and his family¿s philanthropic work.

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