Twitter Marketing For Dummies

Front Cover
John Wiley & Sons, Mar 1, 2011 - Business & Economics - 336 pages
Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign!

As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site.

  • Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service
  • Shows you how to effectively increase your visibility and promote your message via Twitter
  • Looks at the new promoted Tweets and Twitter lists
  • Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites

So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.

 

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Contents

Introduction
1
The Future of Twitter in Business
7
Getting Started with Twitter
19
Building and Implementing Your
39
Planning Your Twitter Marketing Strategy
59
Being Productive with Your Twitter Marketing Plan
73
Measuring the Success of Your Marketing Plan
91
Engaging Others on Twitter
114
Implementing Twitter Strategies
191
Improving Your Customer Service
211
Relating to the Public
229
Promoting Live Events on Twitter
235
Building Thought Leadership on Twitter
247
Ten Dos on Twitter
263
Ten Thought Leaders on Twitter
273
Ten Tools for Twitter Productivity
279

Devising Online Strategies
121
Leveraging Your Twitter Tribe
139
Reaching Your Customers
155
Creating Quality Content on Twitter
175
Appendixes
285
The Best Twitter Applications and Support Sites
295
Index
301
Copyright

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About the author (2011)

Kyle Lacy is principal at MindFrame, a creative campaign management company specializing in social media. He has taught more than 175 companies and businesses across the world how to use social media. His blog, www.kylelacy.com, has been included among the AdAge Power 150 marketing blogs.

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