Search Engine Optimization Bible

Front Cover
John Wiley & Sons, Mar 23, 2015 - Computers - 528 pages
Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.

  • Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
  • Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
  • Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
  • Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

 

Selected pages

Contents

Understanding
3
The Theory of Long Tail Search
23
Creating an SEO Plan
33
BuildingYourSiteforSEO
49
SEO Strategies
50
KeywordsandYourWebSite
79
KeywordToolsandServices
193
Building Your Site for SEO 49 Chapter 5 Keywords and Your Web Site 79 Chapter 6 PayperClick and SEO 101 Chapter 7 Maximizing PayperClick ...
259
Optimizing Search Strategies
280
Adding Your Site to Directories 279 Chapter 17 PayforInclusion Services 289 Chapter 18 Robots Spiders and Crawlers 297 Chapter 19 The Truth A...
359
SEOBeyondtheLaunch
367
Maintaining
368
Optimization for Major Search Engines
385
Appendices
386
Optimization for Major Search Engines 385 Appendix B Industry Interviews 391 Appendix C SEO Software Tools and Resources 451 Appendix D ...
495
Copyright

AddingYourSitetoDirectories
279

Other editions - View all

Search Engine Optimization Bible
Jerri L. Ledford
Limited preview - 2009
SEO Search Engine Optimization Bible
Jerri L. Ledford
No preview available - 2009
Search Engine Optimization Bible
Jerri L. Ledford
No preview available - 2009

Common terms and phrases

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About the author (2015)

Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, Sony, and CNET. She is the author of fifteen books including Google AdSense for Dummies and Google Analytics 2.0.

Bibliographic information

TitleSearch Engine Optimization Bible
AuthorJerri L. Ledford
Edition2
PublisherJohn Wiley & Sons, 2015
ISBN1118080815, 9781118080818
Length528 pages
Subjects ›  › 

Computers / Internet / General
  
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